Cleansing foam for men, face and beard

Daily face and beard cleanser in a single step. A light foam that removes sebum, dust, and the day's residue, including from the skin beneath the beard. It cleanses without drying, leaving skin prepped for shaving rather than feeling tight afterward.

150 ml · All skin types, including sensitive and oily · Vegan · COSMOS NATURAL certified formula

Who it’s for

For men who use shower gel to wash their face and want to switch to a single product rather than an entire routine. The skin on the face is thinner than that on the body and has a more fragile protective layer — a product formulated for the body cleanses it, but weakens its barrier.

It also works on beards, which eliminates the need for a second product. If your skin gets irritated after shaving, pre-shave cleansing matters more than what you apply afterward.

How to use

1. Dampen face and beard with lukewarm water. Not hot.
2. Apply 1–2 pumps and massage for 20–30 seconds, focusing on the T-zone and beard, all the way down to the skin.
3. Rinse well and pat dry with a towel; do not rub.

Morning and evening. Before shaving: use the foam, then shave immediately while the skin and hair are still damp, as the blade will glide more easily.

Key ingredients

• Cocamidopropyl Betaine — the cleansing agent, derived from coconut oil. It creates foam and removes sebum more gently than the classic surfactants used in shower gels.
• Damask rose floral water — the base of the formula, replacing plain water.
• Glycerin — a humectant. It retains water in the superficial layer of the skin, which is why the skin doesn't feel tight after rinsing.
• Calendula extract and chamomile extract — two plant extracts long used in products for easily irritated skin.

What to pair it with

Cleansing is the first step. To have a complete routine, you need two more products.

• Face cream with hyaluronic acid — the next step, morning and evening. Apply to skin that is still slightly damp.
• Oil-free zinc facial gel — instead of the cream, if your skin is on the oilier side and you want to avoid a film-like sensation.
• SPF 50 mineral sunscreen stick — the final step, in the morning.
• Beard oil — if you have a beard, apply after cleansing to a damp beard, massaging it down to the skin.

The complete routine, explained step by step, is in our men's skincare guide.

Vegan and certification

The product is vegan — it contains no animal-derived ingredients.

It is made using a COSMOS NATURAL certified formula. The COSMOS certificate is issued by Ecocert Greenlife and belongs to the distributor, SIA Nord Beauty; manufacturing is carried out by AS MADARA Cosmetics in Latvia, in an ISO 22716-certified facility. The full chain, certificate number, and how you can verify it are on the certifications page.

Ingredients (INCI)

Aqua, Cocamidopropyl Betaine, Rosa Damascena (Rose) Flower Water*, Glycerin, Sucrose Cocoate, Sodium Levulinate, Lactic Acid, Sodium Anisate, Calendula Officinalis (Calendula) Flower Extract*, Chamomilla Recutita (Camomile) Flower Extract*, Parfum, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate.

* Ingredients from organic farming. The INCI list is the international nomenclature for cosmetic ingredients, the same throughout the European Union, and is not translated.

Frequently asked questions

Can I use it if I don't have a beard?

Yes. It’s a facial cleansing foam like any other — the fact that it works on beards as well is a bonus, not a requirement.

How many times a day should I use it?

Twice, morning and evening. More often doesn't help: frequent washing does not reduce the amount of sebum, which is related to hormones and genetics, but only strains the skin barrier.

Does it contain exfoliating acids?

No. Lactic acid appears in the list in a small quantity to regulate the formula's pH, not as an active exfoliating ingredient. The product can be used daily, including on the days you shave.

Is it suitable for sensitive skin?

The formula is designed for all skin types, including sensitive skin. As with any new product, if your skin reacts often, test it on its own for a few days before introducing anything else new into your routine.

How long does a bottle last?

150 ml, used twice a day, generally lasts two to three months. The open jar symbol on the packaging shows how many months the product can be used after opening.